While both taking several months off from drinking alcohol, we became fascinated by the level of social acceptance alcohol has in society. We were also feeling the benefits of increased energy, better sleep and sharper focus. We knew we weren’t going dry forever, but it led us to question how many of the incidental alcoholic drinks we’d had in our lives had been worth it.

During this time we each discovered kombucha was often taking the place of alcohol. We started brewing it at home drawn by the flavour complexities. Unlike non-alcoholic beer, we felt fulfilled when drinking it and not as if we were missing out on something.

We love Bristol’s creative vibrance having each lived and worked there for several years. Harry shared that one of his life’s ambitions was to raise £1m for charity. Counter Culture and it's CC shares was born.

Tom and Harry
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