Our 429% anti-sale for Black Friday

We’re here to fight the absurdity of Black Friday with something radical: an anti-sale.

 

The carbon cost of Black Friday and Cyber Monday is staggering. In 2023, an estimated 429,000 tonnes of CO2 were pumped into the atmosphere from product deliveries alone.  So, this weekend we’re cranking up the protest by raising all our prices by 429%.

 

Yup, you read that right. Launching midnight Friday, exclusively for you, probably the most expensive kombucha on the planet:

12 x 330ml cases will be ONLY £126.70 

24 x 330ml cases will be ONLY £227.21

 

If anyone dares to shop, all proceeds will go straight to our climate charity partner Soil Association to fund real change.

Want to dig deeper into why boycotting Black Friday matters? Check out this article from Ethical Consumer.

Fight the frenzy, be the Counter Culture.