Supporting the Dry January® challenge | Counter Culture Drinks

Citrus Yuzu was created to support people taking part in the Dry January® challenge by Alcohol Change UK.

January isn’t about perfection or rules. It’s about having better options — especially in the moments where alcohol would normally show up.

Free Citrus Yuzu cans

To support people taking part in the Dry January® challenge, we’re giving away 10,000 cans of Citrus Yuzu across January.

Citrus Yuzu is an organic kombucha soda brewed in Bristol — bright, adult, and designed to feel like a proper drink, not a compromise.

Why we’re doing this

Social moments don’t disappear just because alcohol does.

We created Citrus Yuzu last year specifically for people taking part in the Dry January® challenge — to make nights out, dinners, and quiet evenings feel normal, not like something’s missing.

As an official partner of the Dry January® challenge, this giveaway is our way of offering practical support.

How it works

Free cases are released in small batches throughout January. If a batch is live, you’ll be able to claim below. If not, check back soon — more are coming

Free case = 12 cans of Citrus Yuzu. Just cover postage, or add it to another order.

Claim a free case

If a batch is available, you can claim one by entering your email below.

What’s been hardest about January so far? We read every response. This helps us understand how to support people better during the Dry January® challenge.